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KMID : 0665220140270010128
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Korean Journal of Food and Nutrition
2014 Volume.27 No. 1 p.128 ~ p.135
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Analyzing the Importance and Satisfaction on the University Foodservice Selection Attributes of Foreign Chinese Students in Gyeongbuk Province
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Fan Ming-Ming
Bae Hyun-Joo
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Abstract
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The purpose of this study is to analyze the gap in perceived importance-satisfaction rates of foreign Chinese students regarding the university foodservice selection attributes. All statistical analyses are conducted by the SPSS package program (ver 20.0). The results of the statistical analyses are as follows: The validity of the 22 food service selection attributes is being evaluated via the exploratory factor analysis and then five factors are extracted. The five factors are: ‘Factor 1. Cleanness and service quality’, ‘Factor 2. Food quality and price’, ‘Factor 3. Physical environment’, ‘Factor 4. Convenience’, and ‘Factor 5. Service environment’. According to the results of one-way ANOVA, physical environment showed that significant differences across the periods of residence in Korea and the eating frequency at on campus foodservices. On the other hand, the food quality and price, convenience, and service environment showed that significant differences across the periods of residence in Korea. In addition, according to the Importance-Satisfaction Analysis results, ‘ventilation of dining room’ is the key aspect that university food service managers should reinforce. In conclusion, in order to increase the customer satisfaction rates, the food service managers should not only improve the quality of food and service but also the physical environments of the food service facility.
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KEYWORD
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university food service, foreign Chinese students, important-satisfaction analysis, customer satisfaction
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